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Pamela Uddin

Branding Advisor and Entrepreneur

Pamela Uddin 

Branding Advisor and Entrepreneur 

Pamela is originally from Ireland where she graduated with a 1.1 in Marketing with Advertising and Online Media. Pamela received the Bank of Ireland Millennium Scholarship to undertake her degree. Afterwards, Pamela went on to secure 1 of 9 Aspire Scholarships to complete her master’s in International Business at UCD Michael Smurfit School of Business. From there Pamela started her career in L’Oreal in Dublin and moved to Unilever in London sometime afterwards, working across global and local skincare brands.

Pamela then became known in the UK for being 1 of the 40,000 that was selected to take part in the BBC Apprentice with Sir Alan Sugar in 2016, where she made it to the final 10. She went on to set up and run her own charity for raising awareness of disabilities in the workplace. Since then she has worked with the Minister for Disabilities, Bank of America, Barclays and other organisations and charities to raise awareness and change disability UK policies.

Alongside of this, Pamela has also worked in highly differentiated FMCG companies spanning from the beauty industry into the drinks industry, including most recently Britvic. Pamela has worked in both Global and Local Marketing brand roles and her most recent experience involved shaping the future of the dilute category under the well known, market leading British squash brand Robinsons, working on both global and local innovation projects. She has managed multiple NPD campaigns to the GB market, inspiring teams to deliver outstanding business results.

Career Highlights:

  • Led and sold in successfully x5 beauty brands to the top UK health retailers
  • Has delivered brand guidelines and brands tone of voice for x10 startup brands
  • Launched an iconic French drinks brand to the British market, already worth £4m+ RSV after x1 year
  • Developed x3 innovation products successfully to market within the drink’s category for iconic British squash brand
  • Pamela is an ambassador for the British Dyslexia Association

https://www.reactmarketing.agency/

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